Usana are a US based company specialising in nutrional dietary supplements and skin care products
Our brief The challenges with this project were to design and produce two unique, appealing and practical skin care bags, under budget and within a demanding deadline. To enhance the Celavive Skin Care brand further we were briefed to also create a range of ‘beauty sales tools” for use as Party Plan incentives
Our solution Once the bag designs were approved we entrusted production (10,000 pcs) to a long standing L’Oreal audited factory we had previously worked with specialising in DSA (Direct Selling Association) customised products
The “beauty sales tools” submitted and accepted included custom duffle bags, table mirrors and runners, headbands and water bottles – highly desirable and very well received by both existing and potential customers. Overall the brand awareness and profile of the Celavive Skin Care range was elevated considerably
After 14 weeks the initial bags arrived via sea and we were proud to receive a subsequent order of 20,000 pcs !