Plush Toys: Surprising solution for Gen Z'ers Mental Health Challenges!
A really effective and enjoyable way to connect
Generation Z (Gen Z) means between 10 and 25 years old, born between 1997 and 2012 and research suggests they are the most anxious generation to date. For Gen Zers, anxiety has been fuelled not only by the pandemic but also by unemployment, climate change, technology and many other stressors. As more and more in this segment are facing mental health and developmental issues, it’s becoming increasingly important to provide them with support and resources.
“Healthcare consumerism is growing, perhaps in part due to the economic and financial challenges resulting from the COVID-19 pandemic,” said David Wojczynski, president of TransUnion Healthcare in a statement.
A really effective and enjoyable way to connect with teens in particular is through the use of custom-made plush toys and sensory tools.
Plush toys can be incredibly beneficial in providing comfort and companionship to teens who may feel isolated and lonely. Plush toys can act as a soothing comfort, a grounding presence and a conduit for safely letting emotions out through creative play.
An example of a plush toy success story is the Squishmallows. These branded toy are a colourful range of adorable stuffed toys released in 2017 with the single goal of making you as happy as possible. There are over 1000 to collect and over 50 million units sold since their launch. One of the driving forces behind Squishmallows seismic success is TikTok, a platform that has gained a dedicated following by Millennial and Gen Z consumers. Amazingly, these adults have propelled videos under the #squishmallows hashtag to a massive 2.1 billion views. Scrolling reveals a majority of the highest views are adult content creators who own the toys themselves!
Fidget spinners are specifically designed to provide sensory stimulation, which can be beneficial for teens with developmental challenges. They can help teens focus on tasks, reduce stress and anxiety, and provide a calming effect. Additionally, these tools can be used as a form of active play, which can provide teens with an outlet for their energy and help them to stay engaged in activities. By providing teens with a fun, safe way to regulate their behavior, sensory tools such as fidget spinners can be an invaluable asset.
“Promotional merchandise encompasses custom-made items that feature a company's name, logo, or message. These products are then used as promotional tools to help increase brand awareness and recognition. They use high-quality materials and advanced technologies to create products that stand out and make a lasting impression on customers” says Glenys Power – Account Manager.
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