Zoetis are a major worldwide animal health provider of domestic and farm animal products. Revolution is a flea and tick treatment for dogs and cats sold through vets and retail pet stores
Our brief The requirement was for a fully customized eye catching and enticing merchandising unit suitable for placement in both sales channels. The units needed to have the flexibility to be used as a standalone or as part of "stacked" larger displays.The budget was attuned to the cost of cardboard merchandising units which had been used previously with limited success, making this a huge challenge
Our solution The Brand Promotions team interviewed Zoetis sales team members to understand their concerns and requirements, followed by visits to several veterinary practices and large retail Pet stores. Next step, in collaboration with Zoetis, was to engage an industrial designer to produce technical drawings and 3D images. After preliminary sign -off, moulds and prototypes were created for further assessment by the Zoetis team
Production and strict QC offshore was completed in time for us to deliver in winter, preparatory for the prime spring flea and tick season
The yellow unique stands gained shelf dominance, increasing sales and of course, repeat purchases. Zoetis and Brand Promotions were proud to win the prestigious Carl Rosenfeld best product Design Award in 2013