Merial, one of the largest international Animal Health companies market Frontline, a monthly tick prevention medicine
Our brief Frontline is a mature brand with loyal customers but there are constant new competitors offering attractive “enticers” especially during pre-tick season, so the primary target was retention of the existing customer base
Our solution Via our international networks we identified the ”tick card” - a simple but amazingly practical device which had notched up sales of 8 million units in Europe. In collaboration with the team at Merial, we designed an informative depiction of Australia’s most common ticks for printing onto the actual card, as well as a clever sleeve which doubled as an information brochure
The Frontline pre-tick season offer was “buy 3 packs (normally 3 months supply) and receive the tick card (a card was shrink wrapped within three packs)
Great sell-in by the Merial team was followed by spectacular offtake at store level - customers bought enough for the entire season, blocking out potential competitor purchases
Besides a happy client, the Brand Promotions team proudly received the prestigious Gold Award for GWP Campaigns at our annual industry awards function